Optimising Page Content for Search Engines

11 Dec    business

The information of a website is very important in affecting the position on the results page for searches. They normally locate these variables when analysing a website for the key words that are most crucial. That is essential for search engine optimisation.


Google gives value to the words used on the headings on a website. This can be used by the programming language used to produce web pages (HTML) to make heading in the text stick out.

Keyword visibility

Search results give more weight to keywords found than the remainder at the start of a section of text. When there exists a paragraph of text have an HTML heading for every section and it is better to break this up into sections that are smaller. Every time the search engine SEO St Albans sees a heading, it will start the prominence standards again.

Keyword closeness

Search engines also attach some importance to how close keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it is important to keep these words as close as possible.

Keyword density

Exactly how many times a key word or phrase happens on the page compared to the overall quantity of words is defined as the keyword density. This really is considered by Google when rating a page to get a particular word.

It is worth it to reduce on the number of redundant words to increase the density of the preferred key words that people are optimising for as this helps with search engine optimisation when writing copy for a webpage.


Search engines are only able to read text and are unable to analyse pictures on a web page. To enable search engines to “read” what an image is about it takes to have a description attached. This really is called “Image alt tag” in internet programming jargon and refers to the alternative text for the image.


There are pieces of text that can be clicked in order to bound to other web pages. This text is normally emphasized and is known as “anchor tags” or “link text”. Google analyses the text use the info to rate the site and used here.

Outline: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the importance of using “alt tags” for pictures to input a text description: All of all these are very important to search engine optimisation and also have a part to play in getting to the top of the search results for the keywords which are very important to us.